EXAMINING THE MEDIATING INFLUENCE OF CREDIBILITY LINKING WITH INFLUENCER MARKETING AND ONLINE CUSTOMER REVIEWS ON CUSTOMER PURCHASE DECISION

http://dx.doi.org/10.31703/gmsr.2024(IX-IV).01      10.31703/gmsr.2024(IX-IV).01      Published : Dec 2024
Authored by : ZarPanra , AmnaMalik , AsiaBibi

01 Pages : 1-15

References

Cite this article

APA

    APA : Panra, Z., Malik, A., & Bibi, A. (2024). Examining the Mediating Influence of Credibility Linking with Influencer Marketing and Online Customer Reviews on Customer Purchase Decision. Global Management Sciences Review, IX(IV), 1-15. https://doi.org/10.31703/gmsr.2024(IX-IV).01

CHICAGO

    CHICAGO : Panra, Zar, Amna Malik, and Asia Bibi. 2024. "Examining the Mediating Influence of Credibility Linking with Influencer Marketing and Online Customer Reviews on Customer Purchase Decision." Global Management Sciences Review, IX (IV): 1-15 doi: 10.31703/gmsr.2024(IX-IV).01

HARVARD

    HARVARD : PANRA, Z., MALIK, A. & BIBI, A. 2024. Examining the Mediating Influence of Credibility Linking with Influencer Marketing and Online Customer Reviews on Customer Purchase Decision. Global Management Sciences Review, IX, 1-15.

MHRA

    MHRA : Panra, Zar, Amna Malik, and Asia Bibi. 2024. "Examining the Mediating Influence of Credibility Linking with Influencer Marketing and Online Customer Reviews on Customer Purchase Decision." Global Management Sciences Review, IX: 1-15

MLA

    MLA : Panra, Zar, Amna Malik, and Asia Bibi. "Examining the Mediating Influence of Credibility Linking with Influencer Marketing and Online Customer Reviews on Customer Purchase Decision." Global Management Sciences Review, IX.IV (2024): 1-15 Print.

OXFORD

    OXFORD : Panra, Zar, Malik, Amna, and Bibi, Asia (2024), "Examining the Mediating Influence of Credibility Linking with Influencer Marketing and Online Customer Reviews on Customer Purchase Decision", Global Management Sciences Review, IX (IV), 1-15

TURABIAN

    TURABIAN : Panra, Zar, Amna Malik, and Asia Bibi. "Examining the Mediating Influence of Credibility Linking with Influencer Marketing and Online Customer Reviews on Customer Purchase Decision." Global Management Sciences Review IX, no. IV (2024): 1-15. https://doi.org/10.31703/gmsr.2024(IX-IV).01