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ECOMMERCE ADOPTION ENABLERS WITHIN SMALL AND MEDIUMSIZED ENTERPRISES IN PUNJAB

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http://dx.doi.org/10.31703/gmsr.2023(VIII-I).01      10.31703/gmsr.2023(VIII-I).01      Published : Dec 2023

E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab

Abstract

    The purpose of this research is to examine the influence of e-commerce on Small and Medium–Medium-sized enterprises in Punjab a province of Pakistan. There is resistance to the adoption of e-commerce in certain parts of underdeveloped countries, even though the most successful companies have adopted e-commerce and gained increasing success. This study describes the drivers for e-commerce adoption and investigates the benefits obtained by the companies when they adopt e-commerce. The targeted population for the study was the Small and Medium Sized Companies registered in the Lahore District of Punjab province of Pakistan. The Study selected 400 SMEs in the Lahore District. A structured adapted questionnaire was used to collect the data. The quantitative approach was adopted. Seven dimensions namely ecommerce adoption, top management support, perceived benefits, adoption cost, payment mode/type government support and technology awareness and knowledge were measured by using the Likert scale measurement items, acknowledging the previous studies. The results revealed that top management support, perceived benefits, adoption cost, payment mode/type and technology awareness and knowledge had a significant positive influence on e-commerce adoption within SMEs while government support had a negative influence on e-commerce adoption.

    E-commerce, Drivers, Benefits, Small and Medium Sized Enterprises

    (1) Salah Ud Din Ahmad
    PhD Scholar, Faculty of Management and Economics, Minhaj University, Lahore, Punjab, Pakistan.
    (2) Muhammad Nawaz
    Assistant Professor, Department of Business Administration, Iqra University Karachi, Sindh, Pakistan
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Cite this article

APA

    APA : Ahmad, S. U. D., & Nawaz, M. (2023). E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab. Global Management Sciences Review, VIII(I), 1-21. https://doi.org/10.31703/gmsr.2023(VIII-I).01

CHICAGO

    CHICAGO : Ahmad, Salah Ud Din, and Muhammad Nawaz. 2023. "E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab." Global Management Sciences Review, VIII (I): 1-21 doi: 10.31703/gmsr.2023(VIII-I).01

HARVARD

    HARVARD : AHMAD, S. U. D. & NAWAZ, M. 2023. E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab. Global Management Sciences Review, VIII, 1-21.

MHRA

    MHRA : Ahmad, Salah Ud Din, and Muhammad Nawaz. 2023. "E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab." Global Management Sciences Review, VIII: 1-21

MLA

    MLA : Ahmad, Salah Ud Din, and Muhammad Nawaz. "E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab." Global Management Sciences Review, VIII.I (2023): 1-21 Print.

OXFORD

    OXFORD : Ahmad, Salah Ud Din and Nawaz, Muhammad (2023), "E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab", Global Management Sciences Review, VIII (I), 1-21

TURABIAN

    TURABIAN : Ahmad, Salah Ud Din, and Muhammad Nawaz. "E-Commerce Adoption: Enablers within Small and Medium–Sized Enterprises in Punjab." Global Management Sciences Review VIII, no. I (2023): 1-21. https://doi.org/10.31703/gmsr.2023(VIII-I).01