EFFECT OF CELEBRITY CREDIBILITY ON BRAND PASSION AND BRAND LOYALTY

http://dx.doi.org/10.31703/gmsr.2024(IX-I).07      10.31703/gmsr.2024(IX-I).07      Published : Mar 2024
Authored by : Zargham Ullah Khan , Tania Arshad , Naveed Alam

07 Pages : 59‐75

References

Cite this article

APA

    APA : Khan, Z. U., Arshad, T., & Alam, N. (2024). Effect of Celebrity Credibility on Brand Passion and Brand Loyalty. Global Management Sciences Review, IX(I), 59‐75. https://doi.org/10.31703/gmsr.2024(IX-I).07

CHICAGO

    CHICAGO : Khan, Zargham Ullah, Tania Arshad, and Naveed Alam. 2024. "Effect of Celebrity Credibility on Brand Passion and Brand Loyalty." Global Management Sciences Review, IX (I): 59‐75 doi: 10.31703/gmsr.2024(IX-I).07

HARVARD

    HARVARD : KHAN, Z. U., ARSHAD, T. & ALAM, N. 2024. Effect of Celebrity Credibility on Brand Passion and Brand Loyalty. Global Management Sciences Review, IX, 59‐75.

MHRA

    MHRA : Khan, Zargham Ullah, Tania Arshad, and Naveed Alam. 2024. "Effect of Celebrity Credibility on Brand Passion and Brand Loyalty." Global Management Sciences Review, IX: 59‐75

MLA

    MLA : Khan, Zargham Ullah, Tania Arshad, and Naveed Alam. "Effect of Celebrity Credibility on Brand Passion and Brand Loyalty." Global Management Sciences Review, IX.I (2024): 59‐75 Print.

OXFORD

    OXFORD : Khan, Zargham Ullah, Arshad, Tania, and Alam, Naveed (2024), "Effect of Celebrity Credibility on Brand Passion and Brand Loyalty", Global Management Sciences Review, IX (I), 59‐75

TURABIAN

    TURABIAN : Khan, Zargham Ullah, Tania Arshad, and Naveed Alam. "Effect of Celebrity Credibility on Brand Passion and Brand Loyalty." Global Management Sciences Review IX, no. I (2024): 59‐75. https://doi.org/10.31703/gmsr.2024(IX-I).07