ARTICLE

A STUDY ON THE WOMENS USE OF SOCIAL MEDIA BREAST CANCERRELATED HEALTH INFORMATIONSEEKING BEHAVIOR UTILITY OF INFORMATION CHANNEL AS A MEDIATOR

  1. HOME
  2. ARTICLE

15 Pages : 137-145

http://dx.doi.org/10.31703/gmsr.2020(V-III).15      10.31703/gmsr.2020(V-III).15      Published : Sep 2020

A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator

Abstract

    Social media is quickly becoming the most available and easiest source for seeking health information due to the emerging popularity of social media among people where everyone is expected to be online and connected to social media. This research was carried out to examine women's online breast cancer-related information-seeking behavior. The comprehensive model of information seeking (CMIS) was tested in Pakistan in order to examine the information-seeking behavior of women. Another significant factor of social stigma was added as an independent variable into the existing model. Researchers hypothesized that the utility of information channels plays a role of mediator in the association amongst the factors, i.e. demographics, social stigma, direct experience, salience, beliefs, and characteristics in the information-seeking behavior about breast cancer. The survey questionnaire was distributed among Six hundred women from Islamabad by using the convenient sampling technique. Researchers collected the data by already developed scales. Statistical test of Multiple Linear Regression was employed by the researchers. Therefore, the study carried out significant findings.

    Health Information Seeking Behavior, Social Media, Comprehensive Model of Information Seeking, Social Stigma, Breast Cancer, Women

    (1) Tehmina Ashfaq Qazi
    Doctoral Student of Media and Communication Studies, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
    (2) Noor Hayat
    Assistant Professor, Faculty of Media and Communication Studies, University of Central Punjab, Lahore, Punjab, Pakistan.
Fulltext PDF

References

  • Agha, N., & Rind, R. D. (2021). Beliefs and perceptions about breast cancer among the people living in rural and less privileged areas in Sindh, Pakistan. Health Education.
  • Agha, N., & Tarar, M. G. (2019). Battling Breast Cancer: Women's Narratives of Struggle, Family Support and Survival from Rural Sindh, Pakistan. Pakistan Journal of Women's Studies: Alam-e-Niswan, 26(1), 21-40.
  • Akakandelwa, A., & Walubita, G. (2017). Students' Social Media Use and its Perceived Impact on their Social Life: A Case Study of the University of Zambia. The International Journal of Multi-Disciplinary Research, 5(3), 1-14.
  • Arshad, S., ur Rehman, M., Abid, F., Yasir, S., Qayyum, M., Ashiq, K., & Ashiq, S. (2019). Current situation of breast cancer in Pakistan with the available interventions. Int J Biosci, 11(6), 232-240.
  • Banning, M., Hassan, M., Faisal, S., & Hafeez, H. (2010). Cultural interrelationships and the lived experience of Pakistani breast cancer patients. European Journal of Oncology Nursing, 14(4), 304-309.
  • Banning, M., Hassan, M., Hafeez, H., Faisal, S., & Zafar, A. (2009). The impact of culture, sociological and psychological issues on Muslim breast cancer patients in Pakistan. The Breast, 18, S69.
  • Basnyat, I., Nekmat, E., Jiang, S., & Lin, J. (2018). Applying the modified comprehensive model of information seeking to online health information seeking in the context of India. Journal of health communication, 23(6), 563-572. https://doi.org/10.1080/10810730.2018.1493058
  • Brodie, M., Flournoy, R. E., Altman, D. E., Blendon, R. J., Benson, J. M., & Rosenbaum, M. D. (2000). Health Information, The Internet, And The Digital Divide: Despite recent improvements, Americans' access to the internet - and to the growing body of health information there - remains uneven. Health affairs, 19(6), 255-265. https://doi.org/10.1377/hlthaff.19.6.255.
  • Choudhry, U. K. (1998). Health promotion among immigrant women from India living in Canada. Image: The Journal of Nursing Scholarship, 30(3), 269-274.
  • Cline, R. J., & Haynes, K. M. (2001). Consumer health information seeking on the internet: the state of the art. Health education research, 16(6), 671-692.
  • Cotten, S. R., & Gupta, S. S. (2004). Characteristics of online and offline health information seekers and factors that discriminate between them. Social science & medicine, 59(9), 1795-1806.
  • Goffman, E. (1967). On face-work. Interaction ritual, 5-45.
  • Grasso, K. L., & Bell, R. A. (2015). Understanding health information seeking: A test of the risk perception attitude framework. Journal of Health Communication, 20(12), 1406-1414.
  • Gulzar, F., Akhtar, M. S., Sadiq, R., Bashir, S., Jamil, S., & Baig, S. M. (2019). Identifying the reasons for delayed presentation of Pakistani breast cancer patients at a tertiary care hospital. Cancer management and research, 11, 1087.
  • Han, J. Y., Wise, M., Kim, E., Pingree, R., Hawkins, R. P., Pingree, S. & Gustafson, D. H. (2010). Factors associated with use of interactive cancer communication system: an application of the comprehensive model of information seeking. Journal of Computer-Mediated Communication, 15(3), 367-388. https://doi.org/10.1111/j.1083-6101.2010.01508.x.
  • Hartoonian, N., Ormseth, S. R., Hanson, E. R., Bantum, E. O., & Owen, J. E. (2014). Information- seeking in cancer survivors: application of the Comprehensive Model of Information Seeking to HINTS 2007 data. Journal of Health Communication, 19(11), 1308-1325.
  • Ibinaiye, I. D. (2021). Applying Comprehensive Model of Information Seeking to Hepatitis B and C Patients' Information Seeking in the South African Context: A Scoping Review.
  • Mansoor, T., & Abid, S. (2020). Negotiating femininity, motherhood and beauty: Experiences of Pakistani women breast cancer patients. Asian Journal of Women's Studies, 26(4), 485-502.
  • Mansoor, T., Mansoor, S., & bin Zubair, U. (2020). 'Surviving COVID-19': Illness Narratives of Patients and Family Members in Pakistan. Annals of King Edward Medical University, 26(Special Issue), 157-164.
  • Maqsood, B., Zeeshan, M. M., Rehman, F., Aslam, F., Zafar, A., Syed, B. & Imam, S. Z. (2009). Students' corner breast cancer screening practices and awareness in women admitted to a Tertiary Care Hospital of Lahore, Pakistan. JPMA, 59(418).
  • Marlow, L. A., & Wardle, J. (2014). Development of a scale to assess cancer stigma in the non-patient population. BMC cancer, 14(1), 1-12.
  • Muhamad, M., Afshari, M., & Mohamed, N. A. (2011). Internet Use and Breast Cancer Survivors. Turkish Online Journal of Educational Technology-TOJET, 10(4), 241-247.
  • Mukhtar, S. (2015). Effectiveness of Pink ribbon campaign in Pakistan. New Horizons, 9(2), 79.
  • Naqvi, A. A., Zehra, F., Ahmad, R., & Ahmad, N. (2016). Developing a research instrument to document awareness, knowledge, and attitudes regarding breast cancer and early detection techniques for Pakistani women: the Breast Cancer Inventory (BCI). Diseases, 4(4), 37.
  • Naz, N., Khanum, S., Dal Sasso, G. T. M., & de Souza, M. D. L. (2016). Women's Views on Handling and Managing Their Breast Cancer in Pakistan: A Qualitative Study. Diseases, 4(2), 17.
  • Raishidi, A., & Rajaram, S. S. (2000). Middle Eastern Islamic women and breast self- examination. Cancer Nursing, 23(1), 64-69.
  • Rees, C. E., & Bath, P. A. (2001). Information-seeking behaviors of women with breast cancer. In Oncology nursing forum 28(5).
  • Reifegerste, D., Blech, S., & Dechant, P. (2020). Understanding Information Seeking about the Health of Others: Applying the Comprehensive Model of Information Seeking to Proxy Online Health Information Seeking. Journal of health communication, 25(2), 126-135. https://doi.org/10.1080/10810730.2020.1716280.
  • Ruppel, E. K. (2016). Scanning health information sources: applying and extending the comprehensive model of information seeking. Journal of health communication, 21(2), 208-216.
  • Sharma, A., & Shukla, A. K. (2016). Impact of Social Messengers Especially WhatsApp on Youth-A Sociological Study. International Journal of Advance Research and Innovative Ideas in Education, 2(5), 367-375.
  • Somera, L. P., Lee, H. R., Badowski, G., & Cassel, K. (2016). Health information seeking, source trust, and culture: a comparative analysis of health information trends and needs between Guam and the United States. Journal of health communication, 21(4), 469-478. https://doi.org/10.1080/10810730.2015.1095822.
  • Stevens, C. A., & Bhakta, M. G. (1995). Cardiac abnormalities in the Rubinstein‐Taybi syndrome. American journal of medical genetics, 59(3), 346-348.
  • The Pink Ribbon Pakistan. (2020), available at: https://www.pinkribbon.org.pk/
  • Timmers, C. F., & Glas, C. A. (2010). Developing scales for information‐seeking behaviour. Journal of Documentation.
  • Van Stee, S. K., & Yang, Q. (2018). Online Cancer Information Seeking: Applying and Extending the Comprehensive Model of Information Seeking. Health Communication, 33(12), 1583-1592.
  • Volkman, J. E., Luger, T. M., Harvey, K. L., Hogan, T. P., Shimada, S. L., Amante, D. & Houston, T. K. (2014). The National Cancer Institute's Health Information National Trends Survey [HINTS]: a national cross-sectional analysis of talking to your doctor and other healthcare providers for health information. BMC family practice, 15(1), 111.
  • Xiao, Z., Lee, J., Zeng, L., & Ni, L. (2020). Information seeking in the context of cigarette smoking: predictors from the Comprehensive Model of Information Seeking (CMIS). Psychology, health & medicine, 25(10), 1228-1246. https://doi.org/10.1080/13548506.2020.1728348

Cite this article

APA

    APA : Qazi, T. A., & Hayat, N. (2020). A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator. Global Management Sciences Review, V(III), 137-145. https://doi.org/10.31703/gmsr.2020(V-III).15

CHICAGO

    CHICAGO : Qazi, Tehmina Ashfaq, and Noor Hayat. 2020. "A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator." Global Management Sciences Review, V (III): 137-145 doi: 10.31703/gmsr.2020(V-III).15

HARVARD

    HARVARD : QAZI, T. A. & HAYAT, N. 2020. A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator. Global Management Sciences Review, V, 137-145.

MHRA

    MHRA : Qazi, Tehmina Ashfaq, and Noor Hayat. 2020. "A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator." Global Management Sciences Review, V: 137-145

MLA

    MLA : Qazi, Tehmina Ashfaq, and Noor Hayat. "A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator." Global Management Sciences Review, V.III (2020): 137-145 Print.

OXFORD

    OXFORD : Qazi, Tehmina Ashfaq and Hayat, Noor (2020), "A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator", Global Management Sciences Review, V (III), 137-145

TURABIAN

    TURABIAN : Qazi, Tehmina Ashfaq, and Noor Hayat. "A Study on the Women's Use of Social Media & Breast Cancer-related Health Information-Seeking Behavior: Utility of Information Channel as a Mediator." Global Management Sciences Review V, no. III (2020): 137-145. https://doi.org/10.31703/gmsr.2020(V-III).15