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Volume-X

, Issue-III

(SUMMER 2025)

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01 - Role of the World Bank in Land Digitalization in Punjab: An Analysis ...

http://dx.doi.org/10.31703/gmsr.2025(X-III).01
10.31703/gmsr.2025(X-III).01      Published : Sep 2025

Abstract

    This paper analyzes the World Bank–funded Computerization of Land Records Management and Information Systems (CLRMIS) project in Punjab, Pakistan, which aimed to overhaul the corrupt Patwari system. With a budget of $45.5 million, the project introduced a centralized digital land database, biometric verification, and over 150 Arazi Record Centers (ARCs). These reforms improved administrative... Details

    Land Governance; World Bank; Digital Transformation; Punjab; Clrmis; Arazi Record Centers (Arcs); Public Service Delivery; E-Governance; Institutional Reform; Transparency

    (1) Muhammad Faizan Salik
    Assistant Professor, Institute of M.Phil. Scholar, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
    (2) Ghulam Mustafa
    Associate Professor, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
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02 - Organizational Performance through Digital Marketing: Evidence from Pakistani Sm...

http://dx.doi.org/10.31703/gmsr.2025(X-III).02
10.31703/gmsr.2025(X-III).02      Published : Sep 2025

Abstract

    This research examines how digital marketing strategies influence the organizational display of SME’s in the Punjab, Pakistan.  The data was collected from small and medium-sized managers across multiple sectors in the province. The analysis focuses on three primary digital marketing strategies, including social media, SMS, and email marketing. Comparatively, organizational performance ... Details

    Digital Marketing Strategies, Social Media Marketing, SMS Marketing, Email Marketing, Organizational Performance, SMEs in Pakistan

    (1) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Rashid Mahmood Munir
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Arslan Shahid
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
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03 - The Role of Artificial Intelligence (AI) in Literature Reviews in Business and S...

http://dx.doi.org/10.31703/gmsr.2025(X-III).03
10.31703/gmsr.2025(X-III).03      Published : Sep 2025

Abstract

    Conducting literature reviews for research studies is a challenging process. Researchers in the business and social sciences expect to benefit more from AI's expanding role in these disciplines. This research study was conducted to explore the role of AI in literature reviews in business and social sciences research studies in Pakistan. The study employed a qualitative research strategy, and seven... Details

    Artificial Intelligence (AI), Semantic Scholar, Literature Reviews, Business Research, Perplexity

    (1) Asmat N. Khattak
    Associate Professor & HoD, Department of Management Sciences, Institute of Management Sciences, IMS, Lahore, Punjab, Pakistan.
    (2) Ghulam Abbas Bhatti
    Assistant Professor, Department of Business and Management, Bath Spa University, RAK, UAE
    (3) Nasir Patrick
    MPhil Graduate, Department of Management Sciences, Institute of Management Sciences, IMS, Lahore, Punjab, Pakistan.
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04 - Unpacking the Social Capital–Adaptability Link in Supply Chains: A Dynamic ...

http://dx.doi.org/10.31703/gmsr.2025(X-III).04
10.31703/gmsr.2025(X-III).04      Published : Sep 2025

Abstract

    This study examines the impact social capital exerts on supply chain adaptability in Pakistan's manufacturing sector under the Dynamic Capability View, offering theoretical and managerial implications. Social capital was conceptualized through internal collaboration among employees and external collaboration, and its impact on supply chain adaptability. The measurements were gathered within manufa... Details

    Dynamic Capability View, Pakistan, Social Capital, Supply Chain Adaptability.

    (1) Ghulam Haider
    PhD Scholar, Department of Business Administration, Air University, Islamabad, Pakistan. ORCID: http://orcid.org/0009-0001-7735-171X
    (2) Liaqut Ali
    PhD Scholar, Department of Business Administration, Air University, Islamabad, Pakistan. ORCID: http://orcid.org/0000-0003-1576-9368
    (3) Ashiq Ali Chandio
    PhD Scholar, Department of Business Administration, Air University, Islamabad, Pakistan.
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05 - Fintech Adoption and Bank Performance in Pakistan: Mediating Role of Risk Manage...

http://dx.doi.org/10.31703/gmsr.2025(X-III).05
10.31703/gmsr.2025(X-III).05      Published : Sep 2025

Abstract

    Fintech has a significant contribution to enhancing the effectiveness of the financial system by lowering costs and improving service quality. Hence, several studies have been conducted to look at the direct link between Fintech Adoption (FA) and Bank Performance (BF). However, they have come up with mixed results. Therefore, the current research focuses on assessing the mediating role of Risk Man... Details

    Fintech Adoption, Risk, Risk Management Practices, Performance, Commercial Banks

    (1) Mustajab Zahra
    MS Scholar, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Faisal Anees
    Assistant Professor, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Muhammad Ishtiaq
    Associate Professor, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
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06 - The Impact of AI on Income Inequality in the USA: The Mediating Role of Informal...

http://dx.doi.org/10.31703/gmsr.2025(X-III).06
10.31703/gmsr.2025(X-III).06      Published : Sep 2025

Abstract

    In the United States, the use of artificial intelligence (AI) has grown exponentially over the past ten years, changing businesses and job markets. Even though artificial intelligence (AI) has led to more innovation and output, it has also made income inequality worse by replacing workers with average skills and making more people rely on unpaid work. The study investigates the mediating effects o... Details

    Artificial Intelligence (AI), Income Inequality, Informal Labor Markets, Digital Financial Inclusion (DFI), United States Economy

    (1) MD Hasibur Rahman Murad
    Masters, Department of business , Lamar University, Texas, Beaumont, USA.
    (2) Reza Md Masum
    Masters, Department of Economics, Hunan University, Changsha, Hunan,China.
    (3) Most Runa Khatun
    Masters, Department of Economics, Hunan University, Changsha, Hunan, China.
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