ISSUE

Volume-V

, Issue-IV

(FALL 2020)

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01 - Investigating Investment, Inflation, Trade-Openness and Economic Progress Nexus

http://dx.doi.org/10.31703/gmsr.2020(V-IV).01
10.31703/gmsr.2020(V-IV).01      Published : Dec 2020

Abstract

    Since inflation and trade openness rate are considered as critical measure of an economy's health. This article analyze the relation of Economic growth with Investment, Inflation and Trade Openness of Pakistan for 1970- 2019. The policy guide lines from analysis include promotion of policies to increase Investment and Trade-openness in short and long-terms. The study used ARDL bound-testing for lo... Details

    Foreign Direct Investment, Investment, Gross Domestic Product, Economic Growth, Trade Openness, Inflation, Cointegration, ARDL, Pakistan

    (1) Aftab Anwar
    Assistant Professor, University of Education, Lahore, Punjab, Pakistan.
    (2) Muhammad Masood Anwar
    PhD Scholar, Kashmir Institute of Economics, University of Azad Jammu & Kashmir Muzaffarabad, Pakistan.
    (3) Ghulam Yahya Khan
    Assistant professor, Kashmir Institute of Economics, University of Azad Jammu & Kashmir Muzaffarabad, Pakistan.
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02 - Exploring the Marketing Analytics Practices in Cement Industry: A Case Study App

http://dx.doi.org/10.31703/gmsr.2020(V-IV).02
10.31703/gmsr.2020(V-IV).02      Published : Dec 2020

Abstract

    The dawn of 4th industrial evolution (4.0) in emerging economies, has been a paradigm shift for data consumption in cement companies, where value input from marketing analytics is apparent but holistic understanding is lacking. The cement industry is facing problems in terms of utilising the benefit from marketing analytics reservoirs, at the organisational level, by taking initiatives, depicting ... Details

    Marketing Analytics, Automation, Cement Industry, Industry 4.0, Business Analytics

    (1) Imran Bashir Dar
    Faculty of Management Sciences, International Islamic University, Islamabad, Pakistan.
    (2) Abdul Zahid Khan
    Faculty of Management Sciences, International Islamic University, Islamabad, Pakistan.
    (3) Sadaf Kashif
    Assistant Professor, Iqra University Islamabad Campus, Pakistan.
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03 - Factors Affecting Customer Value Co-Creation Behavior: A Case of Tourism Industr

http://dx.doi.org/10.31703/gmsr.2020(V-IV).03
10.31703/gmsr.2020(V-IV).03      Published : Dec 2020

Abstract

    The main purpose of this study is to find the factors affecting value co-creation behavior. This study also aimed to find the mediating role of customer co-creation attitude on the relationship between factors and value co-creation behavior. The target population selected for this study was the northern areas of Pakistan. The sample size of this study was (n=480) respondents. The data were collect... Details

    Factors, CVCCB and VCA

    (1) Aziz Ur Rehman Rana
    PhD Scholar, Faculty of Management Sciences, Foundation University, Islamabad, Pakistan.
    (2) Amir Gulzar
    Associate Professor, Foundation University, Islamabad, Pakistan.
    (3) Amjad Shamim
    Senior Lecturer, Department of Management & Humanities, Universiti Teknologi PETRONAS, Malaysia.
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04 - Comparative Analysis of Public Relation Strategies & Practices in Peshawar Hospi

http://dx.doi.org/10.31703/gmsr.2020(V-IV).04
10.31703/gmsr.2020(V-IV).04      Published : Dec 2020

Abstract

    This paper comparatively examines the Public Relation (PR) practices in public & private hospitals of Peshawar to investigate the practices followed by the Public Relation Officers (PROs) and the barriers they face in order to develop cordial ties between the internal and external public of health department for effective health care delivery. The Public Relation Departments (PRDs) are struggl... Details

    Public Information Officers (PIOs), Citizen’s Trust, Gruni and Hunt’s Four Models of PR, Public, Private Hospitals & Public Relations.

    (1) Rooh Ul Amin
    Assistant Professor, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (2) Shahsawar Khan
    MS Scholar, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.
    (3) Jamaluddin
    Assistant Professor, Department of Journalism and Mass Communication, University of Swat, Mingora, KP, Pakistan.
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05 - Role of Actors and Factors for the Emergence of Contemporary Regime of Investor-

http://dx.doi.org/10.31703/gmsr.2020(V-IV).05
10.31703/gmsr.2020(V-IV).05      Published : Dec 2020

Abstract

    Dispute resolution mechanism happened to be the fundamental aspect of the protectionist discourse of foreign investment. The consistent efforts were rolled out on behalf of international economic organizations such as UNO, OECD and IBRD of World Bank Group for the establishment of an impartial forum for the settlement of investment disputes. The opposite approaches of capital-exporting developed e... Details

    Actors, Factors, Investment, Dispute, Settlement

    (1) Ali Nawaz Khan
    Assistant Professor, University Law College, University of the Punjab, Punjab, Pakistan.
    (2) Zaheer Iqbal Cheema
    Assistant Professor, University Law College, University of the Punjab, Gujranwala Campus, Punjab, Pakistan.
    (3) Jawwad Riaz
    Assistant Professor, University Law College, University of the Punjab, Punjab, Pakistan.
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06 - Impact of Risk Determinants on the Perceived Performance of Software Projects in

http://dx.doi.org/10.31703/gmsr.2020(V-IV).06
10.31703/gmsr.2020(V-IV).06      Published : Dec 2020

Abstract

    Effective control of risk factors ensures the performance of projects in any industry. Risk factors can influence software projects of any size and type. This research aims to identify and examine different risk factors associated with projects in the software industry. The relationship between Software Project Risks (SPRs) and Perceived Project Performance (PPP) measures is determined. This study... Details

    Risk Factors, Perceived Project Performance, Project Risk Management, Software Industry

    (1) Ashfaq Ahmad
    Associate Professor, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan.
    (2) Nisar Ahmad
    Assistant Professor, Hailey College of Commerce, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Nadia Malik
    Department of Management Sciences, COMSATS University Islamabad, Islamabad Pakistan.
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