01 - Steering Sustainable Development via Prudent Policy Interventions: An Investigat
http://dx.doi.org/10.31703/gmsr.2025(X-II).0110.31703/gmsr.2025(X-II).01 Published : Jun 2025
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This study examines the effects of fiscal policy on Pakistan's economic dynamics, using data for GDP, government spending, budget deficit, tax revenue, and unemployment from Pakistan's Economic Survey (ESP) and the World Development Indicators (WDI) from 1990 to 2022. The study applies VECM and Johansen Cointegration methods within a theoretical and empirical framework. The results reveal long-ter... Details
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GDP, Government Spending, Budget Deficit, Tax Revenue, Unemployment
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(1) Aneesa Khalil
M.Phil Scholar, Zhongnan University of Economics and Law, Wuhan, China. Department of Economics, National University of Modern Languages (NUML), Islamabad, Pakistan.
(2) Hidayat Ullah Khan
Associate Professor, National University of Modern Languages (NUML), Islamabad, Pakistan.
(3) Muhammad Waqas
MS. Scholar, College of Plant Sciences and Technology, Huazhong Agricultural University, Wuhan, China.
02 - The Influence of Green Marketing on Pakistani Consumers' Purchasing Decisions
http://dx.doi.org/10.31703/gmsr.2025(X-II).0210.31703/gmsr.2025(X-II).02 Published : Jun 2025
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The purpose of this paper is to study the effect of green marketing, advertising, and sustainable packaging on customer purchasing activities. By exploring the impact of advertising, and packaging on consumers' buying behavior, this paper contributes to practical implications for firms that intend to use effective sustainable marketing strategies in emerging economies. A positivist methodological ... Details
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Packaging, Advertising, Green Marketing, Purchasing Behavior
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(1) Zargham Ullah Khan
Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
(2) Zunaira Idrees
MBA, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
(3) Misbah Jamil
MBA, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
03 - Impact of Financial Literacy on the Sustainability of Small and Medium Enterpris
http://dx.doi.org/10.31703/gmsr.2025(X-II).0310.31703/gmsr.2025(X-II).03 Published : Jun 2025
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Small and medium enterprises' viability and sustainability are measured through financial literacy, with an emphasis on the mediating effect of methods of managing finances. Mostly SMEs across the sector struggle with sustainability due to a lack of sufficient financial knowledge. The tourism sector SMEs were chosen for this research. Such SMEs highly depend on intangible assets and the influence ... Details
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Financial Literacy, SME Sustainability, Financial Management, Structural Equation Modeling, Entrepreneurship Development
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(1) Amjad-ur-Rehman
PhD Scholar, Department of Management Sciences, Hazara University Mansehra, KP, Pakistan.
(2) Assad Javed
Lecturer, Department of Management Sciences, Hazara University Mansehra, KP, Pakistan.
(3) Muhammad Yasir
Professor, Department of Management Sciences, Hazara University Mansehra, KP, Pakistan.
04 - Digitizing Land Governance in Punjab: Challenges and Opportunities in the Implem
http://dx.doi.org/10.31703/gmsr.2025(X-II).0410.31703/gmsr.2025(X-II).04 Published : Jun 2025
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The Computerization of Land Record Management and Information System (CLRMIS) in Punjab, Pakistan, marks a significant step toward transparent, efficient, and inclusive land governance. This study examines the system's implementation, highlighting key challenges, including institutional resistance, digital exclusion, infrastructure gaps, weak legal frameworks, and cybersecurity risks. Despite thes... Details
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CLRMIS, Land Governance, Digital Land Records, Punjab, E-Governance, Institutional Resistance, Legal Reform, Social Inclusion, Public Administration, Land Policy
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(1) Muhammad Faizan Salik
M.Phil. Scholar, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
(2) Ghulam Mustafa
Associate Professor, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
05 - Exploring How Entrepreneurial Self-Efficacy Bridges Workplace Factors to Entrepr
http://dx.doi.org/10.31703/gmsr.2025(X-II).0510.31703/gmsr.2025(X-II).05 Published : Jun 2025
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This paper explores the impact of major psychological and organizational factors on Entrepreneurial Resilience and its implications to the labor market and career opportunities of graduates. Based on a model that presents Perceived Behavioral Control (PBC) and Entrepreneurial Attitude (EA) and Perceived Organizational Support (POS) as independent variables, it tries to explain how the Entrepreneur... Details
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: Self-Efficacy, Entrepreneurial Attitude, Perceived Organizational Support, Perceived Behavioral Control
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(1) Ahmad Sheraz Goraya
Undergraduate, Department of Business Administration, University of Education, Lahore, Punjab, Pakistan.
(2) Aamar Ilyas
Assistant Professor, Department of Business Administration, University of Central Punjab, Gujranwala Campus, Gujranwala, Punjab, Pakistan.
(3) Hafiz Ahmad Ashraf
Assistant Professor, Department of Business Administration, University of Central Punjab, Gujranwala Campus, Gujranwala, Punjab, Pakistan.
06 - Fintech-Driven Transformation in the Islamic Banking Practices of Pakistan
http://dx.doi.org/10.31703/gmsr.2025(X-II).0610.31703/gmsr.2025(X-II).06 Published : Jun 2025
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This study investigates the influence of FinTech adoption on the performance of the Pakistani Islamic banks. The study has made use of primary data collected from the 20 Islamic banks in Pakistan with the help of a questionnaire. The findings have shown that Pakistani banks are integrating the latest financial technologies like Machine Learning, Artificial Intelligence, Robo-advisors, and blockcha... Details
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Islamic Banking, FinTech, Performance, Competitiveness, Pakistan
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(1) Muhammad Ishtiaq
Associate Professor, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
(2) Hina Mushtaq
PhD Scholar, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
(3) Faisal Anees
Assistant Professor, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
07 - Digital Capabilities and Firm Performance: Mediating role of Marketing Services
http://dx.doi.org/10.31703/gmsr.2025(X-II).0710.31703/gmsr.2025(X-II).07 Published : Jun 2025
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This study examines the relationship between Digital Capabilities and Firm Performance in banking, analyzing the mediating effects of Marketing Services and moderating effects of Digital Transformation Knowledge and Innovation Investment. Understanding these elements' interaction in banks undergoing digital transformation is crucial. The study used quantitative research through structured question... Details
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Digital Transformation, Digital Capability, Marketing Services, Innovation Investment, Firm Performance
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(1) Khurram Ashfaq
Assistant Professor, College of Commerce Government College University Faisalabad, Punjab, Pakistan.
(2) Aisha Imtiaz
Assistant Professor, Government College Women University, Faisalabad, Punjab, Pakistan.
(3) Nasir Abbas
Lecturer, College of Commerce, Government College University, Faisalabad, Punjab, Pakistan. ORCID: https://orcid.org/0009-0000-1711-2963
Volume XI, Issue I (Winter 2026) 
Volume X, Issue IV (Fall 2025) 
Volume X, Issue III (Summer 2025) 
Volume X, Issue II (Spring 2025) 
Volume X, Issue I (Winter 2025) 
Volume IX, Issue IV (Fall 2024) 
Volume IX, Issue III (Summer 2024) 
Volume IX, Issue II (Spring 2024) 
Volume IX, Issue I (Winter 2024) 
Volume VIII, Issue I (Fall 2023) 
Volume VII, Issue I (Fall 2022) 
Volume VI, Issue IV (Fall 2021) 
Volume VI, Issue III (Summer 2021) 
Volume VI, Issue II (Spring 2021) 
Volume VI, Issue I (Winter 2021) 
Volume V, Issue IV (Fall 2020) 
Volume V, Issue III (Summer 2020) 
Volume V, Issue II (Spring 2020) 
Volume V, Issue I (Winter 2020) 
Volume IV, Issue I (Fall 2019) 
Volume III, Issue I (Fall 2018) 
Volume II, Issue I (Fall 2017) 
Volume I, Issue I (Fall 2016)