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Volume-X

, Issue-II

(SPRING 2025)

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01 - The Impact of Fiscal Policy on Sustainable Economic Development in Pakistan

http://dx.doi.org/10.31703/gmsr.2025(X-II).01
10.31703/gmsr.2025(X-II).01      Published : Jun 2025

Abstract

    This study examines the effects of fiscal policy on Pakistan's economic dynamics, using data for GDP, government spending, budget deficit, tax revenue, and unemployment from Pakistan's Economic Survey (ESP) and the World Development Indicators (WDI) from 1990 to 2022. The study applies VECM and Johansen Cointegration methods within a theoretical and empirical framework. The results reveal long-ter... Details

    GDP, Government Spending, Budget Deficit, Tax Revenue, Unemployment

    (1) Aneesa Khalil
    M.Phil Scholar, Zhongnan University of Economics and Law, Wuhan, China. Department of Economics, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (2) Hidayat Ullah Khan
    Associate Professor, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (3) Muhammad Waqas
    MS. Scholar, College of Plant Sciences and Technology, Huazhong Agricultural University, Wuhan, China.
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02 - The Influence of Green Marketing on Pakistani Consumers' Purchasing Decisions

http://dx.doi.org/10.31703/gmsr.2025(X-II).02
10.31703/gmsr.2025(X-II).02      Published : Jun 2025

Abstract

    The purpose of this paper is to study the effect of green marketing, advertising, and sustainable packaging on customer purchasing activities. By exploring the impact of advertising, and packaging on consumers' buying behavior, this paper contributes to practical implications for firms that intend to use effective sustainable marketing strategies in emerging economies. A positivist methodological ... Details

    Packaging, Advertising, Green Marketing, Purchasing Behavior

    (1) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Zunaira Idrees
    MBA, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Misbah Jamil
    MBA, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
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03 - Impact of Financial Literacy on the Sustainability of Small and Medium Enterpris

http://dx.doi.org/10.31703/gmsr.2025(X-II).03
10.31703/gmsr.2025(X-II).03      Published : Jun 2025

Abstract

    Small and medium enterprises' viability and sustainability are measured through financial literacy, with an emphasis on the mediating effect of methods of managing finances. Mostly SMEs across the sector struggle with sustainability due to a lack of sufficient financial knowledge. The tourism sector SMEs were chosen for this research. Such SMEs highly depend on intangible assets and the influence ... Details

    Financial Literacy, SME Sustainability, Financial Management, Structural Equation Modeling, Entrepreneurship Development

    (1) Amjad-ur-Rehman
    PhD Scholar, Department of Management Sciences, Hazara University Mansehra, KP, Pakistan.
    (2) Assad Javed
    Lecturer, Department of Management Sciences, Hazara University Mansehra, KP, Pakistan.
    (3) Muhammad Yasir
    Professor, Department of Management Sciences, Hazara University Mansehra, KP, Pakistan.
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04 - Digitizing Land Governance in Punjab: Challenges and Opportunities in the Implem

http://dx.doi.org/10.31703/gmsr.2025(X-II).04
10.31703/gmsr.2025(X-II).04      Published : Jun 2025

Abstract

    The Computerization of Land Record Management and Information System (CLRMIS) in Punjab, Pakistan, marks a significant step toward transparent, efficient, and inclusive land governance. This study examines the system's implementation, highlighting key challenges, including institutional resistance, digital exclusion, infrastructure gaps, weak legal frameworks, and cybersecurity risks. Despite thes... Details

    CLRMIS, Land Governance, Digital Land Records, Punjab, E-Governance, Institutional Resistance, Legal Reform, Social Inclusion, Public Administration, Land Policy

    (1) Muhammad Faizan Salik
    M.Phil. Scholar, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
    (2) Ghulam Mustafa
    Associate Professor, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
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05 - Exploring How Entrepreneurial Self-Efficacy Bridges Workplace Factors to Entrepr

http://dx.doi.org/10.31703/gmsr.2025(X-II).05
10.31703/gmsr.2025(X-II).05      Published : Jun 2025

Abstract

    This paper explores the impact of major psychological and organizational factors on Entrepreneurial Resilience and its implications to the labor market and career opportunities of graduates. Based on a model that presents Perceived Behavioral Control (PBC) and Entrepreneurial Attitude (EA) and Perceived Organizational Support (POS) as independent variables, it tries to explain how the Entrepreneur... Details

    : Self-Efficacy, Entrepreneurial Attitude, Perceived Organizational Support, Perceived Behavioral Control

    (1) Ahmad Sheraz Goraya
    Undergraduate, Department of Business Administration, University of Education, Lahore, Punjab, Pakistan.
    (2) Aamar Ilyas
    Assistant Professor, Department of Business Administration, University of Central Punjab, Gujranwala Campus, Gujranwala, Punjab, Pakistan.
    (3) Hafiz Ahmad Ashraf
    Assistant Professor, Department of Business Administration, University of Central Punjab, Gujranwala Campus, Gujranwala, Punjab, Pakistan.
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06 - Fintech-Driven Transformation in the Islamic Banking Practices of Pakistan

http://dx.doi.org/10.31703/gmsr.2025(X-II).06
10.31703/gmsr.2025(X-II).06      Published : Jun 2025

Abstract

    This study investigates the influence of FinTech adoption on the performance of the Pakistani Islamic banks. The study has made use of primary data collected from the 20 Islamic banks in Pakistan with the help of a questionnaire. The findings have shown that Pakistani banks are integrating the latest financial technologies like Machine Learning, Artificial Intelligence, Robo-advisors, and blockcha... Details

    Islamic Banking, FinTech, Performance, Competitiveness, Pakistan

    (1) Muhammad Ishtiaq
    Associate Professor, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Hina Mushtaq
    PhD Scholar, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Faisal Anees
    Assistant Professor, Lyallpur Business School, Government College University, Faisalabad, Punjab, Pakistan.
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