01 - Quantitative Study on the Impact of Green Marketing Strategies on Consumer Purch
http://dx.doi.org/10.31703/gmsr.2025(X-I).0110.31703/gmsr.2025(X-I).01 Published : Mar 2025
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This study investigates the influence of green marketing strategies on consumer purchase intentions within Pakistan's fast-moving consumer goods (FMCG) sector using a quantitative research design. Anchored in the Theory of Planned Behavior and the Green Brand Equity Model, the study examines how green advertising, eco-labeling, digital marketing, and green branding affect green brand image, green ... Details
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Consumer Skepticism, Green Marketing Strategies, Brand Image
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(1) Mannan Pervaiz Malik
PhD Candidate, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
(2) Zargham Ullah Khan
Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
02 - Integrating E-Bikes and Non-Motorized Transport for Sustainable Urban Mobility:
http://dx.doi.org/10.31703/gmsr.2025(X-I).0210.31703/gmsr.2025(X-I).02 Published : Mar 2025
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The urbanization process within Pakistan, together with other developing nations, has caused severe transportation problems, resulting in traffic congestion and air pollution and creating uneven mobility access across different areas. This research analyzes how electric bikes (e-bikes) and non-motorized transport (NMT) methods can boost sustainable urban accessibility and livability within Hyderab... Details
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E-bikes, Non-motorized Transport, SDG 11.2, Sustainable Mobility, Hyderabad
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(1) Uzma Arisar
Lecturer, Department of Architecture and Planning, Shaheed Allah Buksh Soomro University of Art, Design and Heritages, 76062, Jamshoro, Sindh, Pakistan.
(2) Asif Memon
Bachelors student, Department of Architecture and Planning, Shaheed Allah Buksh Soomro University of Art, Design and Heritages, 76062, Jamshoro, Sindh, Pakistan.
(3) Rabia Soomro
Assistant Professor, Department of Civil Engineering, Mehran University of Engineering and Technology Shaheed Zulfiqar Ali Bhutto Campus, Khairpur Mir's, Sindh, Pakistan.
03 - Technological Absorption Hypothesis and Productivity Growth in Pakistan Manufact
http://dx.doi.org/10.31703/gmsr.2025(X-I).0310.31703/gmsr.2025(X-I).03 Published : Mar 2025
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This research focuses on determining factors that influence the growth of technological progress in Pakistan's manufacturing sector. The Solow residual, which measures technological change, has been calculated using a growth accounting framework. Additionally, it evaluates the extent of Total Factor Productivity (TFP) in relation to macroeconomic variables, including technology transfer, the finan... Details
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TFP, Solow Residual, Human Capital, Foreign Direct Investment, Transfer of Technology, ARDL Model, Error Correction Model.
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(1) Muhammad Tufail
Lecturer, Department of Economics, National University of Modern Languages (NUML), Islamabad, Pakistan.
(2) Junaid Ali
Lecturer, Department of Economics, Government Polytechnic Institute, Lower Dir, KP, Pakistan.
(3) Hidayat Ullah Khan
Associate Professor, Department of Economics, National University of Modern Languages (NUML), Islamabad, Pakistan.
04 - Measuring The Impact of OD Interventions on Organizational Performance (OP)
http://dx.doi.org/10.31703/gmsr.2025(X-I).0410.31703/gmsr.2025(X-I).04 Published : Mar 2025
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Performance is a major challenge. The study examined the impact of OD interventions on organizational performance. The study collected quantitative data using a closed-ended survey form and performed the regression and mediation analysis. The t-statistic, p-values, adjusted R2, F-statistic, and regression coefficient β values were computed. A focus group of experts was conducted to gather qua... Details
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OD Interventions, Automation, Organization Development, Organizational Performance
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(1) Asmat N. Khattak
Associate Professor/HoD, Management Sciences, Institute of Management Sciences (IMS), Lahore, Punjab, Pakistan.
(2) Abdul Karim
Assistant Professor, University of the Central Punjab, Lahore, Punjab, Pakistan.
(3) Afzal Mahmood
Assistant Professor, Management Sciences, Institute of Management Sciences, IMS, Lahore, Punjab, Pakistan.
05 - Examining the Role of Learning and Development Opportunities on Transfer of Lear
http://dx.doi.org/10.31703/gmsr.2025(X-I).0510.31703/gmsr.2025(X-I).05 Published : Mar 2025
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This research explores the relationship between L&D opportunities and the transfer of learning in the context of complex Business Process Organizations (BPOs) in Pakistan. The study investigates how organizational factors such as business processes, management support, and organizational culture impact the transfer of learning. Using a deductive approach, data was collected from the employees ... Details
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Learning and Development Opportunities, Transfer of Learning, Business Process Organizations
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(1) Danish Khan
PhD Scholar, Department of Business Administration and Social Sciences, Iqra National University, Peshawar, KP, Pakistan.
(2) Faisal Sheraz
Associate Professor, Department of Business Administration and Social Sciences, Iqra National University, Peshawar, KP, Pakistan.
06 - Artificial Intelligence-based Deep Learning Model Optimizing Financial Predictio
http://dx.doi.org/10.31703/gmsr.2025(X-I).0610.31703/gmsr.2025(X-I).06 Published : Mar 2025
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Navigating the complexities of the foreign exchange market remains a significant challenge for investors and risk managers worldwide. This study addresses this challenge by developing a Deep Learning-based Multilayer Perceptron (DL MLP) model to classify daily multi-currency exchange rate returns (USD, EUR, GBP, CHF, JPY, CNY) from 2010 to 2024. The framework categorizes market movements into thre... Details
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Multicurrency Exchange Rate Returns, Deep Learning, Optimal Prediction Performance
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(1) Rabia Akram
College of Management, Shenzhen University, Guangdong, 518060, PR China.
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