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Volume-X

, Issue-III

(SUMMER 2025)

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01 - Role of the World Bank in Land Digitalization in Punjab: An Analysis ...

http://dx.doi.org/10.31703/gmsr.2025(X-III).01
10.31703/gmsr.2025(X-III).01      Published : Sep 2025

Abstract

    This paper analyzes the World Bank–funded Computerization of Land Records Management and Information Systems (CLRMIS) project in Punjab, Pakistan, which aimed to overhaul the corrupt Patwari system. With a budget of $45.5 million, the project introduced a centralized digital land database, biometric verification, and over 150 Arazi Record Centers (ARCs). These reforms improved administrative... Details

    Land Governance; World Bank; Digital Transformation; Punjab; Clrmis; Arazi Record Centers (Arcs); Public Service Delivery; E-Governance; Institutional Reform; Transparency

    (1) Muhammad Faizan Salik
    Assistant Professor, Institute of M.Phil. Scholar, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
    (2) Ghulam Mustafa
    Associate Professor, Department of International Relations, Government College University Faisalabad, Punjab, Pakistan.
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02 - Organizational Performance through Digital Marketing: Evidence from Pakistani Sm...

http://dx.doi.org/10.31703/gmsr.2025(X-III).02
10.31703/gmsr.2025(X-III).02      Published : Sep 2025

Abstract

    This research examines how digital marketing strategies influence the organizational display of SME’s in the Punjab, Pakistan.  The data was collected from small and medium-sized managers across multiple sectors in the province. The analysis focuses on three primary digital marketing strategies, including social media, SMS, and email marketing. Comparatively, organizational performance ... Details

    Digital Marketing Strategies, Social Media Marketing, SMS Marketing, Email Marketing, Organizational Performance, SMEs in Pakistan

    (1) Zargham Ullah Khan
    Assistant Professor, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Rashid Mahmood Munir
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Arslan Shahid
    Ph.D. Scholar, Hailey College of Banking & Finance, University of the Punjab, Lahore, Punjab, Pakistan.
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