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Volume-XI

, Issue-I

(WINTER 2026)

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01 - The Well-being-Attrition Link: Quantifying the Human Cost of Integration Stress;...

http://dx.doi.org/10.31703/gmsr.2026(XI-I).01
10.31703/gmsr.2026(XI-I).01      Published : Mar 2026

Abstract

    The research examines the vital role of employee well-being as a predictor of voluntary turnover in the post-merger and acquisition (M&A) context in the constantly changing business environment of Pakistan. The research is based on the tenets of the conservation of resources theory. A prospective research design was used, and data was gathered from 380 employees in three organizations in Pakis... Details

    Mergers and Acquisitions, Employee Well-being, Voluntary Turnover, Conservation of Resources Theory, Pakistan, Mediation Analysis

    (1) Adnan Tariq
    Research Scholar, Department of Finance, Universiti Tun Abdul Razak-Unirazak, Malaysia.
    (2) Imran Tariq
    Research Scholar (PhD), Institute of Management Sciences (IMS), University of Balochistan, Quetta, Pakistan.
    (3) Sohail Tariq
    Research Scholar (PhD), Lancaster University, UK.
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02 - An Integrated Policy Framework for Women-Led Social Entrepreneurship in Balochis...

http://dx.doi.org/10.31703/gmsr.2026(XI-I).02
10.31703/gmsr.2026(XI-I).02      Published : Mar 2026

Abstract

    The research work offers a policy framework for female social entrepreneurs and nation builders in Balochistan. The gender imbalance and development needs of Balochistan demand findings that are meaningful, theory-based, and action plan-oriented, as indicated by research. The research used explanatory sequential mixed methods to meet these objectives. The researcher used the concept of Islamic bus... Details

    Women’s Entrepreneurship, Social Entrepreneurship, Balochistan, Islamic Ethics, Effectuation, Mixed-Methods, Policy Framework, Structural Equation Modeling

    (1) Khuram Shahzad
    Assistant Professor, Institute of Management Sciences, University of Balochistan, Quetta, Pakistan.
    (2) Furqan ul Haq Siddiqui
    Director BIC, Institute of Management Sciences, University of Balochistan, Quetta, Pakistan.
    (3) Lubaina Dawood Baig
    Lecturer, Department of Management Sciences, Sardar Bahadur Khan Women University, Quetta, Pakistan.
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03 - The Impact of Learning & Market Orientations on Dynamic Capabilities: Mediat...

http://dx.doi.org/10.31703/gmsr.2026(XI-I).03
10.31703/gmsr.2026(XI-I).03      Published : Mar 2026

Abstract

    This research study has focused on dynamic capabilities and what are factors can help to increase these capabilities. This study has considered market and learning orientations as an important factor that may help to develop dynamic capabilities. The proposed hypothesis are tested using deductive approach and cross sectional research design. Data from 254 respondents are collected through a struct... Details

    Knowledge Sharing, Market Orientation, Pharmaceuticals Industry, Dynamic Capability, Learning Orientation

    (1) Malik Muhammad Amer
    MS (Management), Dr. Hasan Murad School of Management (HSM), University of Management & Technology, Lahore, Punjab, Pakistan.
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04 - The Relationship of Human Relations Climate and Perceived Organizational Support...

http://dx.doi.org/10.31703/gmsr.2026(XI-I).04
10.31703/gmsr.2026(XI-I).04      Published : Mar 2026

Abstract

    This paper analyzes connection among human relations climate, perceived organizational support and employee readiness to change mediated by participative leadership. The model is based on systems theory and social exchange theory and it perceives organizational factors as interrelated system wherein any alteration in one aspect will affect whole system. Relying on idea of systems thinking develope... Details

    Participatory Leadership, Human Relations Climate, Perceived Organizational Support, Readiness to Change, Social Exchange Theory, System Thinking

    (1) Rimsha Nadeem
    PhD Scholar, Department of Management Science, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) University, Islamabad, Pakistan.
    (2) Shazia Akhtar
    Professor, Department of Management Science, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) University, Islamabad, Pakistan.
    (3) Waseem Shamas
    MS in Project Management (MSPM), Department of Management Science, Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) University, Islamabad, Pakistan.
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05 - Sustainable Entrepreneurship as an Antecedent of Green Innovation in Emerging Ec...

http://dx.doi.org/10.31703/gmsr.2026(XI-I).05
10.31703/gmsr.2026(XI-I).05      Published : Mar 2026

Abstract

    This study maps the intellectual structure and thematic evolution of sustainable entrepreneurship and green innovation research. Applying a bibliometric and integrative review to 270 Scopus-indexed articles (2010–2026), findings reveal rapid interdisciplinary expansion (22.28% annual growth). Thematic mapping identifies climate change and entrepreneurship increasingly integrating artificial ... Details

    Sustainable Entrepreneurship; Green Entrepreneurship; Green Innovation; Sustainable Development; Circular Economy; Bibliometric Analysis

    (1) Rao Usama Bin Nasir
    Brunel Business School, Brunel University London, United Kingdom (UK).
    (2) Ammara Akram
    Lecturer, Department of Commerce, Bahauddin Zakaria University Multan, Punjab, Pakistan.
    (3) Nasir Abbas
    Lecturer, College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.
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06 - Influence of Social Media Advertising On Consumer Behavior ...

http://dx.doi.org/10.31703/gmsr.2026(XI-I).06
10.31703/gmsr.2026(XI-I).06      Published : Mar 2026

Abstract

    The study article examines how social media advertisements affect consumer behavior among youth in Pakistan through cross-sectional survey research. The research aims to investigate the influence of susceptibility to social media adverts on purchasing decision-making, brand attitudes, and job positions in young Pakistani customers. The articles are necessary because they include the influence of s... Details

    Purchasing Decisions, Personalized marketing Strategies, Social media, Consumer Behavior

    (1) Shabana Yasmeen
    M.Phil. Scholar, Department Of Media & Communication Studies Faculty Of Social Sciences, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (2) Nofal Ali Khan
    M.Phil. Scholar, Department Of Media & Communication Studies Faculty Of Social Sciences, National University of Modern Languages (NUML), Islamabad, Pakistan.
    (3) Azra Batool Sheraliyat
    M.Phil. Scholar, Department Of Media & Communication Studies Faculty Of Social Sciences, National University of Modern Languages (NUML), Islamabad, Pakistan.
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07 - Employee Perceptions of Generative AI Adoption and Its Influence on Employee Wel...

http://dx.doi.org/10.31703/gmsr.2026(XI-I).07
10.31703/gmsr.2026(XI-I).07      Published : Mar 2026

Abstract

    This cross-sectional study examines how Generative AI (GenAI) is influencing employee well-being and organizational culture. This study is set in Pakistan’s e-commerce retail sector, and the analysis covers the digital transformation era in the industry. By applying the Job Demands–Resources(JD-R) theory as a primary conceptual framework, the research analyzes how GenAI functions as a ... Details

    E-Commerce, Generative AI, Employee Well-Being

    (1) Iram Saba
    PhD Scholar, National College of Business Administration & Economics, Lahore, Punjab, Pakistan.
    (2) Rubab Tariq
    PhD Scholar, National College of Business Administration & Economics, Lahore, Punjab, Pakistan.
    (3) Saima Hassan
    Associate professor, National College of Business Administration & Economics, Lahore, Punjab, Pakistan.
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