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ADEQUATE ACCESS TO RETAIL STORES FOR PURCHASE BEHAVIOUR THROUGH SUSTAINABLE ATTRACTIVENESS AND PURCHASE INTENTION

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11 Pages : 112-129

http://dx.doi.org/10.31703/gmsr.2021(VI-I).11      10.31703/gmsr.2021(VI-I).11      Published : Mar 2021

Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention

Abstract

    With the world's increased urbanization, the exchange process's view is fetching more efficiency in the shopping process. This trend is changing customer's intentions towards the retail stores. This article examines how the perception of access reshapes the customer's purchase decision in developing countries and how the retail stores' sustainable attractiveness intervenes in the purchase decision making. The point of sale convenience sampling technique is used with data from 669 urban retail customers' in the current study. The results have revealed that purchase intention and sustainable attractiveness of the retail store sequentially intervene relationship between the customer's access to the retail store and the purchase behaviour. Moreover, this study has also explored the vital link between purchase intention and purchase behaviour in Pakistan's urban organized retail stores. This study provides new insights for retailers and urban planners to manage the store's location for more efficient exchange and increase customer patronage.

    Access, Purchase Intention, Purchase Behaviour, Retail, Sustainable Attractiveness

    (1) Numair Ahmed Sulehri
    Foundation University, Islamabad, Pakistan.
    (2) Aziz Ur Rehman Rana
    Foundation University, Islamabad, Pakistan.
    (3) Muhammad Naeem
    Foundation University, Islamabad, Pakistan.
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Cite this article

APA

    APA : Sulehri, N. A., Rana, A. U. R., & Naeem, M. (2021). Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention. Global Management Sciences Review, VI(I), 112-129. https://doi.org/10.31703/gmsr.2021(VI-I).11

CHICAGO

    CHICAGO : Sulehri, Numair Ahmed, Aziz Ur Rehman Rana, and Muhammad Naeem. 2021. "Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention." Global Management Sciences Review, VI (I): 112-129 doi: 10.31703/gmsr.2021(VI-I).11

HARVARD

    HARVARD : SULEHRI, N. A., RANA, A. U. R. & NAEEM, M. 2021. Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention. Global Management Sciences Review, VI, 112-129.

MHRA

    MHRA : Sulehri, Numair Ahmed, Aziz Ur Rehman Rana, and Muhammad Naeem. 2021. "Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention." Global Management Sciences Review, VI: 112-129

MLA

    MLA : Sulehri, Numair Ahmed, Aziz Ur Rehman Rana, and Muhammad Naeem. "Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention." Global Management Sciences Review, VI.I (2021): 112-129 Print.

OXFORD

    OXFORD : Sulehri, Numair Ahmed, Rana, Aziz Ur Rehman, and Naeem, Muhammad (2021), "Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention", Global Management Sciences Review, VI (I), 112-129

TURABIAN

    TURABIAN : Sulehri, Numair Ahmed, Aziz Ur Rehman Rana, and Muhammad Naeem. "Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention." Global Management Sciences Review VI, no. I (2021): 112-129. https://doi.org/10.31703/gmsr.2021(VI-I).11