Drawing upon social exchange theory, the present study conceptualizes CSR as a strategic
asset, and organizational CSR initiatives influence employee’s attitudes and behaviors,
including citizenship and innovative behavior. CSR can be aligned with HR strategies to get employees boost
and committed to their organization. CSR strategy from an employee perspective may become a rare, valuable,
non-substitutable and inimitable resource that gives organizations’ strategic and sustainable competitive
advantages. The study concludes CSR is a promising area that affects employee’s attitudes and behaviors
within the framework of HRM. Current literature is inconsistent and lacks maturity. The present study
integrates CSR with attitudes and behaviors from an innovation perspective. CSR as a strategic resource is an
attraction for stakeholders, including employees.
1-Abdul Latif PhD Scholar, Foundation University Islamabad, Rawalpindi Campus, Punjab, Pakistan.2-Noor Ul Hadi Associate Professor, Foundation University Islamabad, Rawalpindi Campus, Punjab, Pakistan.3-Jamila Khurshid Assistant Professor, University of Poonch Rawalakot, Azad Kashmir, Pakistan.