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IMPACT OF DEMOGRAPHIC PSYCHOLOGICAL ATTRIBUTES AND FINANCIAL CONSCIOUSNESS OF HOUSEHOLDS ON THEIR ENERGY CONSERVATION BEHAVIOR TESTING THE MEDIATING ROLE OF BEHAVIORAL INTENTION

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06 Pages : 49-59

http://dx.doi.org/10.31703/gmsr.2020(V-III).06      10.31703/gmsr.2020(V-III).06      Published : Sep 2020

Impact of Demographic, Psychological Attributes and Financial Consciousness of Households on their Energy Conservation Behavior: Testing the Mediating Role of Behavioral Intention

Abstract

    The implementation of energy sustainable practices is acknowledged to be a vital step towards resolving the problem of energy shortage. However, the energy conservation behavior of households in developing countries has not gained much attention. Therefore, this research aims to examine the effect of psychological attributes and financial consciousness on the energy conservation behavior of residential individual in the presence of behavioral intentions. For the purpose of this study, we performed a regression analysis on the data set collected through a questionnaire survey of 310 residential individuals in Lahore, Pakistan. Results reveal that the psychological attributes and financial consciousness of the households have a significant effect on their energy conservation behavior. Further, the findings of the study establish a significant mediating role of households' behavioral intentions towards energy conservation. The findings of this study suggest that media campaigns and energy conservation seminars should emphasize the adoption of energy-saving technologies.

    Demographic and Psychological Attributes, Financial Consciousness, Behavior Intentions and Energy Conservation

    (1) Nisar Ahmad
    Assistant Professor, Hailey College of Commerce, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Hafiz Abdur Rashid
    Assistant Professor, Hailey College of Commerce, University of the Punjab, Lahore, Punjab, Pakistan.
    (3) Mahnoor Choudary
    MPhil Scholar, Hailey College of Commerce, University of the Punjab, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Ahmad, N., Rashid, H. A., & Choudary, M. (2020). Impact of Demographic, Psychological Attributes and Financial Consciousness of Households on their Energy Conservation Behavior: Testing the Mediating Role of Behavioral Intention. Global Management Sciences Review, V(III), 49-59. https://doi.org/10.31703/gmsr.2020(V-III).06

CHICAGO

    CHICAGO : Ahmad, Nisar, Hafiz Abdur Rashid, and Mahnoor Choudary. 2020. "Impact of Demographic, Psychological Attributes and Financial Consciousness of Households on their Energy Conservation Behavior: Testing the Mediating Role of Behavioral Intention." Global Management Sciences Review, V (III): 49-59 doi: 10.31703/gmsr.2020(V-III).06

HARVARD

    HARVARD : AHMAD, N., RASHID, H. A. & CHOUDARY, M. 2020. Impact of Demographic, Psychological Attributes and Financial Consciousness of Households on their Energy Conservation Behavior: Testing the Mediating Role of Behavioral Intention. Global Management Sciences Review, V, 49-59.

MHRA

    MHRA : Ahmad, Nisar, Hafiz Abdur Rashid, and Mahnoor Choudary. 2020. "Impact of Demographic, Psychological Attributes and Financial Consciousness of Households on their Energy Conservation Behavior: Testing the Mediating Role of Behavioral Intention." Global Management Sciences Review, V: 49-59

MLA

    MLA : Ahmad, Nisar, Hafiz Abdur Rashid, and Mahnoor Choudary. "Impact of Demographic, Psychological Attributes and Financial Consciousness of Households on their Energy Conservation Behavior: Testing the Mediating Role of Behavioral Intention." Global Management Sciences Review, V.III (2020): 49-59 Print.

OXFORD

    OXFORD : Ahmad, Nisar, Rashid, Hafiz Abdur, and Choudary, Mahnoor (2020), "Impact of Demographic, Psychological Attributes and Financial Consciousness of Households on their Energy Conservation Behavior: Testing the Mediating Role of Behavioral Intention", Global Management Sciences Review, V (III), 49-59

TURABIAN

    TURABIAN : Ahmad, Nisar, Hafiz Abdur Rashid, and Mahnoor Choudary. "Impact of Demographic, Psychological Attributes and Financial Consciousness of Households on their Energy Conservation Behavior: Testing the Mediating Role of Behavioral Intention." Global Management Sciences Review V, no. III (2020): 49-59. https://doi.org/10.31703/gmsr.2020(V-III).06