ARTICLE

IMPACT OF GREEN PACKAGING PERCEIVED CONSUMER EFFECTIVENESS AND SOCIAL INFLUENCE ON GREEN CONSUMPTION BEHAVIOR THE MEDIATING ROLE OF GREEN SATISFACTION AND THE MODERATING ROLE OF ENVIRONMENTAL AWARENESS

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04 Pages : 54-69

http://dx.doi.org/10.31703/gmsr.2023(VIII-I).04      10.31703/gmsr.2023(VIII-I).04      Published : Dec 2023

Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness

Abstract

    The purpose of this study was to look at how green packaging, perceived consumer effectiveness, and social influence affect green consumption behaviour, as well as the moderating role of environmental awareness and the mediating role of green satisfaction. As consumers show signs of growing environmental consciousness and increased willingness to purchase green products. In order to gather information for this purpose, 290 Pakistani consumers of fast-moving consumer goods (FMCG) were surveyed. The research hypotheses were evaluated for validity using the PLS-SEM technique. Green packaging, perceived consumer effectiveness, and social influence all positively influence green satisfaction. Furthermore, green satisfaction positively influences green consumption behaviour. Finally, the study discovered that environmental awareness does not influence the relationship between PCE and green satisfaction. The theoretical and managerial implications, research limitations, and future directions have all been addressed.

    Green Packaging, Perceived Consumer Effectiveness, Social Influence,

    (1) Hassan Farooq
    MS Scholar, Chaudhary Abdul Rehman Business School (CARBS), Superior University, Lahore, Punjab, Pakistan.
    (2) Muhammad Bilal Majid Bilal Majid
    Assistant Professor, Faculty of Business and Management Sciences, Superior University Lahore, Punjab, Pakistan.
    (3) Hina Ahmed
    PhD Scholar, Chaudhary Abdul Rehman Business School (CARBS), Superior University, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Farooq, H., Majid, M. B. M. B., & Ahmed, H. (2023). Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness. Global Management Sciences Review, VIII(I), 54-69. https://doi.org/10.31703/gmsr.2023(VIII-I).04

CHICAGO

    CHICAGO : Farooq, Hassan, Muhammad Bilal Majid Bilal Majid, and Hina Ahmed. 2023. "Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness." Global Management Sciences Review, VIII (I): 54-69 doi: 10.31703/gmsr.2023(VIII-I).04

HARVARD

    HARVARD : FAROOQ, H., MAJID, M. B. M. B. & AHMED, H. 2023. Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness. Global Management Sciences Review, VIII, 54-69.

MHRA

    MHRA : Farooq, Hassan, Muhammad Bilal Majid Bilal Majid, and Hina Ahmed. 2023. "Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness." Global Management Sciences Review, VIII: 54-69

MLA

    MLA : Farooq, Hassan, Muhammad Bilal Majid Bilal Majid, and Hina Ahmed. "Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness." Global Management Sciences Review, VIII.I (2023): 54-69 Print.

OXFORD

    OXFORD : Farooq, Hassan, Majid, Muhammad Bilal Majid Bilal, and Ahmed, Hina (2023), "Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness", Global Management Sciences Review, VIII (I), 54-69

TURABIAN

    TURABIAN : Farooq, Hassan, Muhammad Bilal Majid Bilal Majid, and Hina Ahmed. "Impact of Green Packaging, Perceived Consumer Effectiveness, and Social Influence on Green Consumption Behavior: The Mediating Role of Green Satisfaction and the Moderating Role of Environmental Awareness." Global Management Sciences Review VIII, no. I (2023): 54-69. https://doi.org/10.31703/gmsr.2023(VIII-I).04