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THE INFLUENCE OF ELECTRONIC SERVICE QUALITY DIMENSIONS ON CONSUMER ETRUST AN ECOMMERCE PERSPECTIVE

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02 Pages : 17-27

http://dx.doi.org/10.31703/gmsr.2021(VI-II).02      10.31703/gmsr.2021(VI-II).02      Published : Jun 2021

The Influence Of Electronic Service Quality Dimensions On Consumer E-Trust: An E-Commerce Perspective

Abstract

    A research model has been developed to study the relationship between e-service quality domains and consumer e-trust. A survey method was used to gather data. The online consumers were the unit of analysis. For checking reliability and measurement model validity, we go through confirmatory factor analysis. The technique of structural equation modelling was also used. The result presented that e-trust has been affected by all the e-s-qual dimensions. Some recommendations for further studies are to use distinct methodologies, such as focus groups and interviews. Study the e-trust in online contexts from other perspectives too. Practical implications suggest that marketers should take emphasis on enhancing customer e-trust by providing good website service qualities. Better marketing strategies should be developed by online stores so as to address consumer e-trust. Likewise, the study result provides valuable information to marketing managers, especially dealing with online stores. This study provides interesting internet marketing knowledge to researchers as well.

    E-Trust, Electronic Service Quality, E-Commerce

    (1) Kiran Manzoor
    PhD Scholar, Institute of Management Sciences, University of Balochistan, Quetta, Balochistan, Pakistan
    (2) Tayyaba Arshad
    Assistant Professor, University of Balochistan , Quetta, Balochistan, Pakistan
    (3) Nadeem Uz Zaman
    Assistant Professor, Balochistan University of Information Technology, Engineering and Management Sciences (BUITEMS), Quetta, Balochistan, Pakistan.
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Cite this article

APA

    APA : Manzoor, K., Arshad, T., & Zaman, N. U. (2021). The Influence Of Electronic Service Quality Dimensions On Consumer E-Trust: An E-Commerce Perspective. Global Management Sciences Review, VI(II), 17-27. https://doi.org/10.31703/gmsr.2021(VI-II).02

CHICAGO

    CHICAGO : Manzoor, Kiran, Tayyaba Arshad, and Nadeem Uz Zaman. 2021. "The Influence Of Electronic Service Quality Dimensions On Consumer E-Trust: An E-Commerce Perspective." Global Management Sciences Review, VI (II): 17-27 doi: 10.31703/gmsr.2021(VI-II).02

HARVARD

    HARVARD : MANZOOR, K., ARSHAD, T. & ZAMAN, N. U. 2021. The Influence Of Electronic Service Quality Dimensions On Consumer E-Trust: An E-Commerce Perspective. Global Management Sciences Review, VI, 17-27.

MHRA

    MHRA : Manzoor, Kiran, Tayyaba Arshad, and Nadeem Uz Zaman. 2021. "The Influence Of Electronic Service Quality Dimensions On Consumer E-Trust: An E-Commerce Perspective." Global Management Sciences Review, VI: 17-27

MLA

    MLA : Manzoor, Kiran, Tayyaba Arshad, and Nadeem Uz Zaman. "The Influence Of Electronic Service Quality Dimensions On Consumer E-Trust: An E-Commerce Perspective." Global Management Sciences Review, VI.II (2021): 17-27 Print.

OXFORD

    OXFORD : Manzoor, Kiran, Arshad, Tayyaba, and Zaman, Nadeem Uz (2021), "The Influence Of Electronic Service Quality Dimensions On Consumer E-Trust: An E-Commerce Perspective", Global Management Sciences Review, VI (II), 17-27

TURABIAN

    TURABIAN : Manzoor, Kiran, Tayyaba Arshad, and Nadeem Uz Zaman. "The Influence Of Electronic Service Quality Dimensions On Consumer E-Trust: An E-Commerce Perspective." Global Management Sciences Review VI, no. II (2021): 17-27. https://doi.org/10.31703/gmsr.2021(VI-II).02