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THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY AND PRICE ON CONSUMER RESPONSES A THEORETICAL REVIEW

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09 Pages : 92-103

http://dx.doi.org/10.31703/gmsr.2024(IX-I).09      10.31703/gmsr.2024(IX-I).09      Published : Mar 2024

The Effects of Corporate Social Responsibility and Price on Consumer Responses: A Theoretical Review

Abstract

    The objective of this study was to investigate the impact of pricing and corporate social responsibility on consumer reactions. To examine the impact of corporate social responsibility on pricing, a set of hypothetical situations was devised, focusing on two specific domains: the environment and charitable activities. An extensive analysis of the nation's population reveals that corporate social responsibility spans all of these areas of operation. This factor significantly influences both the assessment of a company's value and the intention to make a purchase. Moreover, with regard to the environment, the impact of corporate social responsibility on the inclination to make a purchase was significantly stronger than the influence of cost.

    Social Responsibility, Consumer Responses, Price

    (1) Safi Ullah
    MS Scholar, Institute of Business & Management Sciences, University of Agriculture, Peshawar, KP, Pakistan.
    (2) Saira Azeem
    Associate Professor, Alamzeb Shaheed Government Girls Commerce College, Dalazak Road, Peshawar, KP, Pakistan.
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Cite this article

APA

    APA : Ullah, S., & Azeem, S. (2024). The Effects of Corporate Social Responsibility and Price on Consumer Responses: A Theoretical Review. Global Management Sciences Review, IX(I), 92-103. https://doi.org/10.31703/gmsr.2024(IX-I).09

CHICAGO

    CHICAGO : Ullah, Safi, and Saira Azeem. 2024. "The Effects of Corporate Social Responsibility and Price on Consumer Responses: A Theoretical Review." Global Management Sciences Review, IX (I): 92-103 doi: 10.31703/gmsr.2024(IX-I).09

HARVARD

    HARVARD : ULLAH, S. & AZEEM, S. 2024. The Effects of Corporate Social Responsibility and Price on Consumer Responses: A Theoretical Review. Global Management Sciences Review, IX, 92-103.

MHRA

    MHRA : Ullah, Safi, and Saira Azeem. 2024. "The Effects of Corporate Social Responsibility and Price on Consumer Responses: A Theoretical Review." Global Management Sciences Review, IX: 92-103

MLA

    MLA : Ullah, Safi, and Saira Azeem. "The Effects of Corporate Social Responsibility and Price on Consumer Responses: A Theoretical Review." Global Management Sciences Review, IX.I (2024): 92-103 Print.

OXFORD

    OXFORD : Ullah, Safi and Azeem, Saira (2024), "The Effects of Corporate Social Responsibility and Price on Consumer Responses: A Theoretical Review", Global Management Sciences Review, IX (I), 92-103

TURABIAN

    TURABIAN : Ullah, Safi, and Saira Azeem. "The Effects of Corporate Social Responsibility and Price on Consumer Responses: A Theoretical Review." Global Management Sciences Review IX, no. I (2024): 92-103. https://doi.org/10.31703/gmsr.2024(IX-I).09