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ROLE OF SOCIAL NETWORKING SITES IN PROMOTING ECOMMERCE BUSINESS AN ANALYSIS OF ENTREPRENEUR PERCEPTION IN PUNJAB

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05 Pages : 47-60

http://dx.doi.org/10.31703/gmsr.2024(IX-II).05      10.31703/gmsr.2024(IX-II).05      Published : Jun 2024

Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab

Abstract

    This research explores the interdependent relationship between e-commerce businesses and social networking sites, focusing on entrepreneurial perception in Punjab, Pakistan. Entrepreneurship involves making and managing new businesses to generate revenue, often spurred by market needs. E-commerce, including online trade, has become an integral component of modern business. This study investigates the role of social networking sites on e-commerce entrepreneurship, identifying the occurrence of social media and its potential to drive economic growth. The combination of these platforms forms a dynamic socialmarket, offering ease to both buyers and sellers.A quantitative research design is adopted, involving a questionnaire-based survey of approximately 400 e- commerce entrepreneurs and customers from South and Central Punjab. Utilizing SPSS for analysis, the study examines correlations and developments within the data. This research uncovers the intricate dynamics of e- commerce entrepreneurship, revealing diverse perceptions and behaviours.

    Entrepreneurship, E-Commerce, Social Networking Sites, Entrepreneurial Perception, Punjab, Pakistan, Social Media Integration

    (1) Tanveer Hussain
    Assistant Professor, Department of Communication & Media Research, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Ehsan Ahmad Khan
    M.Phil. Scholar, Quaid-i-Azam University, Islamabad, Member of the British Association of South Asian Archives, UK.
    (3) Shehryar Abbasi
    Lecturer, Media & Communication Studies, COMSATS University Islamabad, Lahore, Punjab, Pakistan.
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Cite this article

APA

    APA : Hussain, T., Khan, E. A., & Abbasi, S. (2024). Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab. Global Management Sciences Review, IX(II), 47-60. https://doi.org/10.31703/gmsr.2024(IX-II).05

CHICAGO

    CHICAGO : Hussain, Tanveer, Ehsan Ahmad Khan, and Shehryar Abbasi. 2024. "Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab." Global Management Sciences Review, IX (II): 47-60 doi: 10.31703/gmsr.2024(IX-II).05

HARVARD

    HARVARD : HUSSAIN, T., KHAN, E. A. & ABBASI, S. 2024. Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab. Global Management Sciences Review, IX, 47-60.

MHRA

    MHRA : Hussain, Tanveer, Ehsan Ahmad Khan, and Shehryar Abbasi. 2024. "Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab." Global Management Sciences Review, IX: 47-60

MLA

    MLA : Hussain, Tanveer, Ehsan Ahmad Khan, and Shehryar Abbasi. "Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab." Global Management Sciences Review, IX.II (2024): 47-60 Print.

OXFORD

    OXFORD : Hussain, Tanveer, Khan, Ehsan Ahmad, and Abbasi, Shehryar (2024), "Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab", Global Management Sciences Review, IX (II), 47-60

TURABIAN

    TURABIAN : Hussain, Tanveer, Ehsan Ahmad Khan, and Shehryar Abbasi. "Role of Social Networking Sites in promoting E-commerce Business: An analysis of Entrepreneur Perception in Punjab." Global Management Sciences Review IX, no. II (2024): 47-60. https://doi.org/10.31703/gmsr.2024(IX-II).05