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Volume-IX

, Issue-III

(SUMMER 2024)

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01 - Nexus Among Administrative Environmental Innovation and Firm Financial Performan...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).01
10.31703/gmsr.2024(IX-III).01      Published : Sep 2024

Abstract

    This paper explores the effect of administrative environmental innovation (AEI) on firm financial performance (FFP) by considering the dynamic capability theory and resource-based view. Specifically, this study tests the linkages between administrative environmental innovation (AEI) and firm financial performance (FFP)by using worldwide data from 685 companies from 42 countries for the period 2004... Details

    Administrative Environmental Innovation, Financial Performance, Internal AEI, External AEI

    (1) Mudassar Saleem
    PhD Scholar, Department of Management Sciences COMSATS University, Islamabad, Pakistan.
    (2) Amir Rafique
    Associate Professor, Department of Management Sciences COMSATS University, Islamabad, Pakistan.
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02 - Relationship Between Social Media Marketing of Food and Health of Youth ...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).02
10.31703/gmsr.2024(IX-III).02      Published : Sep 2024

Abstract

    Social media is now a strong tool for promoting goods and influencing consumer behavior in the food business. Social media marketing for food has an influence that goes beyond simply increasing brand awareness of eatables. It influences our preferences, decisions, and even our health. Globally active social media platforms have billions of users giving food enterprises a large audience. This study... Details

    Marketing, Obesity, Food, Social Media, Habits and Health

    (1) Ashraf Iqbal
    Assistant Professor, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Muhammad Waqas
    Research Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Aqsa Abdul Ghani
    Research Scholar, Department of Mass Communication, Government College University, Faisalabad, Punjab, Pakistan.
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03 - Consumer Perception of Environmental Protection to Promote Mindful Consumption B...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).03
10.31703/gmsr.2024(IX-III).03      Published : Sep 2024

Abstract

    The fast fashion business under fire for its detrimental effects on the environment, and the economy. A lot of companies are taking ethical marketing tactics to urge consumers to be more responsible and conscious while making purchases. Study measure the impact of consumer ethical marketing perception environmental protection on mindful consumption through mindfulness and ascription of responsibil... Details

    Mindful Consumption, Environmental Protection, Mindfulness, Ascription of Responsibility

    (1) Tayyba Fatima
    PhD scholar, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
    (2) Tahir Mumtaz Awan
    Assistant Professor, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
    (3) Omer Farooq Malik
    Associate Professor, Department of Management Sciences, COMSATS University Islamabad, Pakistan.
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04 - Impact of Corporate Social Responsibility on Firm Profitability: Evidence from A...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).04
10.31703/gmsr.2024(IX-III).04      Published : Sep 2024

Abstract

    Since, the 20th century, corporate social responsibility(CSR), an essential idea, has grown in the global economy.  Its quick development, spread in various nations.  CSR is also important in emerging nations like Pakistan. Numerous studies linked CSR to both financial and non-financial corporate profitability. The present study also checks the link, if any, between CSR aspects and profi... Details

    Corporate Social Responsibility (CSR), Profitability, Automobile Sector, Pakistan

    (1) Muhammad Hamza Haroon
    MPhil, Lecturer in Finance, Department of Management Sciences, Qurtuba University of Science and Technology, Peshawar, KP, Pakistan.
    (2) Izhar Ahmad
    MPhil, Department of Management Sciences, Qurtuba University of Science and Technology, Peshawar, KP, Pakistan.
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05 - Effect of Training on Employee's Performance and Organizational Commitment: Evid...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).05
10.31703/gmsr.2024(IX-III).05      Published : Sep 2024

Abstract

    The research study aims to analyze the effect of Training on the employee performance and organizational commitment of the employees of the takaful industry of district Peshawar. The sample of the research study is comprised of 161 takaful employees randomly selected from different takaful organizations namely, Dawood Takaful, Jubilee Family Takaful, Adamjee Family Takaful, and Pak Qatar Takaful. ... Details

    Training, Employee performance, Commitment, Takaful, Peshawar

    (1) Arshad Ullah
    General Manager, Smart Solution and Developers (SSD Group of Companies), Pakistan.
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06 - The Impact of Unfair Compensation on Employee Morale, Job Satisfaction, and Perf...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).06
10.31703/gmsr.2024(IX-III).06      Published : Sep 2024

Abstract

    The main aim of this article is to investigate how the unjust compensation structure affects the motivation, contentment, and performance of Pakistani healthcare professionals working for different healthcare institutions. The theoretical foundation of this study is based on equity theory. The authors administered a self-completed structured questionnaire survey to 381 employees from a variety of ... Details

    Unfair Compensation, Employee Morale, Job Satisfaction, Employee Performance, Equity Theory, PLS-SEM, Compensation Fairness, India, IT Sector, Organizational Justice

    (1) Syed Kashan Ali Shah
    Assistant Professor, Hamdard Institute of Management Sciences, Hamdard University, Karachi, Sindh, Pakistan.
    (2) Zulfiqar Ali
    Assistant Professor, Hamdard Institute of Management Sciences, Hamdard University, Karachi, Sindh, Pakistan.
    (3) Muhammad Tariq
    Principal, College of Nursing, National Institute of Cardiovascular Diseases, Karachi, Sindh, Pakistan.
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07 - The Impact of Coaching Leadership on Innovative Work Behavior, Psychological Cap...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).07
10.31703/gmsr.2024(IX-III).07      Published : Sep 2024

Abstract

    Coaching leadership (CL) is an important corporate strategy for improving employee performance at the workplace. We examine how CL affects "innovative work behavior (IWB)" while taking into account the moderating influence of "perceived organizational support (POS)" and the mediation role of "psychological capital (PsyCap)". We obtained the quantitative data from the health department of Gujranwal... Details

    Coaching Leadership, Innovative Work Behavior, Perceived Organizational Support, Psychological Capital

    (1) Muhammad Zaheer Abbas
    M.Phil. Scholar, Department of Management Sciences, Institute of Management Sciences (IMS), Lahore, Punjab, Pakistan.
    (2) Asmat N. Khattak
    Associate Professor & HOD, Department of Management Sciences, Head of ORIC, Institute of Management Sciences (IMS), Lahore, Punjab, Pakistan.
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08 - Factors Affecting Employee's Loyalty in Banking Sector: A Case of a Local Bank i...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).08
10.31703/gmsr.2024(IX-III).08      Published : Sep 2024

Abstract

    Employees' loyalty in the banking sector in Karachi, Pakistan remains a critical issue because less skilled employees' performances have declined its market share. Human resource (HR) management strives to create long-term relationships with employees by motivating them through salary plans, better supervision, increased motivation, and enhanced passion. This empirical study utilized qualitative p... Details

    Financial Rewards, Supervision, Salary Plan, Personal Traits, Employees Loyalty

    (1) Hurmat Unnisa
    MBA/MPhil Scholar, Iqra University, Karachi, Sindh, Pakistan.
    (2) Rahmat Ullah Kakar
    MPhil Scholar, Iqra University, Karachi, Sindh, Pakistan. IELTS Instructors, AEO-Pakistan, Karachi, Sindh, Pakistan.
    (3) Uroosa Rahat
    MBA/MPhil Scholar, Iqra University, Karachi, Sindh, Pakistan.
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09 - Factors Influencing Masstige Purchase Intentions in Pakistani Millennials: The R...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).09
10.31703/gmsr.2024(IX-III).09      Published : Sep 2024

Abstract

    In this era, social media is an important part of everyone's life. Therefore, social media influencers are famous marketing tools for business. Marketers take advantage of influencers' massive following by sharing their content through them. This research aims to explore the relationship between social media celebrities and masstige-purchase intention of their audience or consumers. In addition, t... Details

    Social Media Influencer, Inspiration, FoMO, Masstige Consumption

    (1) Kubbra Maroof
    MPhil Scholar, Quaid-i-Azam School of Management Sciences, Quaid-i-Azam University, Islamabad, Pakistan.
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10 - Relationship Between Distributive Justice and Employees' Affective Commitment: T...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).10
10.31703/gmsr.2024(IX-III).10      Published : Sep 2024

Abstract

    The current study explores the effect of LMX and DJ on employees' affective commitment. Significant research has been conducted on the relationship between distributive justice and workplace outcomes. However, limited research has delved into potential moderators of this relationship, specifically in the context of the telecom sector of Pakistan. This study fills this gap by investigating how LMX ... Details

    Organizational Justice Perceptions; Distributive Justice; Affective Commitment; Leader-Member Exchange; LMX; Telecom Sector

    (1) Sobia Sadaf
    M.Phil Scholar, Department of Management Sciences, Virtual University of Pakistan.
    (2) Shahida Jahangir
    Lecturer, Department of Management Sciences, Virtual University of Pakistan.
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11 - A Comparative Analysis of the Effects of Price Instability and Output Volatility...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).11
10.31703/gmsr.2024(IX-III).11      Published : Sep 2024

Abstract

    Historical data indicate that the relationship between inflation and output does not align closely with the Philips curve's implications. Since the late 1980s, monetary policy has prioritized price stability as a key component of sustainable long-term economic growth. This emphasis reflects policymakers' assumption that output volatility poses less risk to long-term growth than inflation volatilit... Details

    Inflation volatility, Output Volatility, Phillips Curve, Economic Growth

    (1) Nadeem Iqbal
    Assistant Professor, Department of Economics, University of Peshawar, KP, Pakistan.
    (2) Aisha Rehman
    PhD Scholar, Department of Economics, University of Peshawar, KP, Pakistan.
    (3) Wasim Shahid Malik
    Professor, Department of Economics, University of Peshawar, KP, Pakistan.
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12 - Advancing Sustainable Project Management: Interplay of Cost, Risk, and Schedule ...

http://dx.doi.org/10.31703/gmsr.2024(IX-III).12
10.31703/gmsr.2024(IX-III).12      Published : Sep 2024

Abstract

    This study explores the nexus of project risk, cost and schedule management on sustainable project management in Pakistani manufacturing companies where knowledge management is considered a mediator and artificial intelligence moderator. Data from project management professionals were analysed. The results show that project cost and schedule management significantly influence sustainable project m... Details

    Sustainable Project Management, Project Risk Management, Project Schedule Management, Project Cost Management, Artificial Intelligence

    (1) Shabana Bibi
    Research scholar, Department of Management Sciences, COMSATS University Islamabad, Wah Campus, Punjab, Pakistan.
    (2) Muhammad Aamir Saaed
    Assistant Professor, Department of Management Sciences, COMSATS University Islamabad, Wah Campus, Punjab, Pakistan.
    (3) Muhammad Yar Khan
    Tenured Associate Professor, Department of Management Sciences, COMSATS University Islamabad, Wah Campus, Punjab, Pakistan.
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