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Volume-IX

, Issue-IV

(FALL 2024)

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01 - Examining the Mediating Influence of Credibility Linking with Influencer Marketi...

http://dx.doi.org/10.31703/gmsr.2024(IX-IV).01
10.31703/gmsr.2024(IX-IV).01      Published : Dec 2024

Abstract

    This paper focuses on the effects of influencer marketing and online customer reviews on customer purchasing decisions. Quantitative data was collected from 300 respondents and analyzed through SPSS. Process Macro was used to analyze the relations and mediation effects between the variables. The literature review indicates the increasing relevance of digital marketing and the impact of influencer ... Details

    Influencer Marketing, Online Customer Reviews, Credibility, Customer Purchase Decision

    (1) Zar Panra
    Student, Department of Management Sciences, Balochistan University of Information Technology, Engineering and Management Sciences, Quetta, Pakistan.
    (2) Amna Malik
    Lecturer, Department of Management Sciences, Balochistan University of Information Technology, Engineering and Management Sciences, Quetta, Pakistan.
    (3) Asia Bibi
    Lecturer, Department of Management Sciences, Balochistan University of Information Technology, Engineering and Management Sciences, Quetta, Pakistan.
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02 - Fostering Environmental Performance Via Green Human Resource Management, Green T...

http://dx.doi.org/10.31703/gmsr.2024(IX-IV).02
10.31703/gmsr.2024(IX-IV).02      Published : Dec 2024

Abstract

    Through green innovation, green transformational leadership, and green human resource management, this study assesses sustainable business performance in Pakistan's construction sector. Data was collected from ten small and medium-sized manufacturing companies through a questionnaire. To analyze the data, we used partial least squares for structural equation modeling. According to the study's find... Details

    GHRM, Green Innovation, Green Transformational Leadership, Environmental Performance, Smart PLS-SEM

    (1) Sheraz Hassan
    PhD Scholar, Institute of Business Studies & Leadership, Abdul Wali Khan University (AWKUM), Mardan, KP, Pakistan.
    (2) Muhammad Jehangir
    Associate Professor, Institute of Business Studies & Leadership, Abdul Wali Khan University (AWKUM), Mardan, KP, Pakistan.
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03 - Exchange Rate Dynamics and Monetary Fundamentals: Evidence from South Asian Coun...

http://dx.doi.org/10.31703/gmsr.2024(IX-IV).03
10.31703/gmsr.2024(IX-IV).03      Published : Dec 2024

Abstract

    This paper examined the role of monetary fundamentals in determining nominal exchange rate changes in South Asian countries. The Vector Autoregressive (VAR) technique and Autoregressive Distribution Lag (ARDL) were used. Results from the VAR indicate that the exchange rate responds to shock originating from differences in money supply, inflation differential, interest rate, and real income differe... Details

    Exchange Rate, Money Supply, Inflation Rate, Monetary Fundamental and Income

    (1) Palwasha
    Faculty Member, Department of Economics, Women University Mardan, KP, Pakistan.
    (2) Nadeem Iqbal
    Assistant Professor, Department of Economics, University of Peshawar, KP, Pakistan.
    (3) Aisha Rehman
    PhD Scholar, Department of Economics, University of Peshawar, KP, Pakistan.
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